Not to brag or anything, but GivePenny are proud to say we’re approved by the UK Fundraising Regulator. But we’d also like to make sure that you, our wonderful fundraisers, are given all the advice and tips you need to help keep your fundraising activities ethical, too. Here’s a list of points to consider as you embark on your next fundraising adventure!

Tell your donors who is organising the appeal.

When you launch a challenge, let your potential donors know who the appeal is organised by. If you’re taking part in an event launched by a charity this is already done for you - but if you’ve created your custom challenge yourself, tell them about it in your Fundraising Story.

Share your goals!

What’s your fundraising target? Raise £300? Or raise as much as you can over a 12 hour stream?

Whatever your targets are, share them with your donors.

Speaking of goals…

What happens if you don’t meet your fundraising goal? What happens if you exceed it?

When you fundraise through GivePenny, all money raised goes directly to the charity you’re fundraising for. Whether you smash your targets or don’t quite reach them, it all goes straight to your chosen charity – and they’re grateful to receive every penny, so you can always feel great about your fundraising efforts.

Be wary of making promises you can’t keep

Sometimes, fundraisers might like to raise a specific amount – such as the cost of paying a hospice nurse for a week, the cost of veterinary care for an abandoned horse, or enough to buy a newborn incubator etc.

While these are lovely ways to add an extra element to your fundraising challenge, we can’t make any promises regarding how exactly your funds will be used by the charity. So be sure to make this clear to your donors, too! Be wary of adding any copy to your fundraising page that suggests specific ways in which your fundraising money will be used.

If you do decide to raise money for a specific purpose, please contact the charity first to let them know your plans, and make sure they are equipped to use the funds accordingly. 

Offline fundraising

GivePenny are your one-stop platform for all online charity fundraising, but sometimes our fundraisers like to run offline fundraising challenges too. If this is the case for you, be sure to add copy to your fundraising challenge page, letting your donors know all about the other ways of donating.

Penny Tip: You can still add money raised offline to your fundraising total on GivePenny. Simply deposit the money into your own bank account and add it as a donation to your challenge page yourself.


As a rule, we can’t enable you to make deductions out of money raised on GivePenny for any expenses incurred completing your challenge. It all goes directly to the charity – no fuss, no muss!

However, if you’re going to be taking expenses out of any money you raise offline (or anywhere other than GivePenny), such as travel expenses or cost of equipment, it’s really important you let your donors know this. Transparency is key!

If you have any further questions or concerns, we recommend reading the standards of fundraising as set out by the UK Fundraising Regulator.