Your charity profile is your very own corner of the GivePenny website. It’s where you can tell everyone all about who you are and the incredible work you do. It’ll have links and ideas for Fundraisers to get started raising money for your cause, and also link to any special campaigns and events you’re running with us.

Many of our Fundraisers are fabulous people who want to do something good in the world, but aren’t tied to any one particular charity. Your profile is your opportunity to convert new Fundraisers to your cause!

How to set up your Charity Profile

To get started, hop on over to your profile page right here:

As of right now, you can't preview your profile. But once your profile has been approved you'll be able to see your changes being made on the live website.

The basics

The first fields are pretty self-explanatory. Your Charity Username should be something memorable and related to your charity, but can’t have spaces or special characters. We recommend using your charity name with any spaces removed, just to keep things nice and simple!

Your Charity Admin Email Address will be the address that receives all of your charity’s notification emails. They’re important to keep for your records, but not the most interesting reading material, so we recommend you use an admin address here.

The Contact is – you guessed it – the person we contact regarding your charity’s activities on GivePenny. We promise not to spam them, but it’s good to have their details just in case we need a catch-up!

Get creative

Now you get to customise your page!

Charity Headline: Your Charity Headline should be under 140 characters long, and tell Fundraisers what your charity is all about. Keep it short and sweet for maximum impact, so drill down to the core of why you do what you do!

Description: Your description is your chance to really sell that amazing cause you work for! Talk about your goals, your purpose, the kind of world you’re trying to build. We recommend keeping this section under 2-3 paragraphs.

YouTube Intro Video Slug: Video is one of the most engaging ways to really inspire digital audiences! If you don’t already have an introduction video that sums up your charity, use this opportunity to make one! You don’t need a fancy production budget; even a selfie-mode phone video introducing yourself and welcoming browsers to your GivePenny page is a great way to appeal to potential Fundraisers.

Here we ask you to provide us with your charity’s address. This won’t be added to your visible profile page, but we use it to confirm that your details are consistent with those held by The Charity Commission. Serious business.

Logo: We know how important visual branding is to our charities, so here’s where you pop in your Charity Logo. Please make sure this is square and sized 250 x 250 pixels, so we can make sure it stays looking as gorgeous as it was designed to be.

Banner Video: A nice-to-have, but not a must-have! Your banner video will play silently behind your Banner Logo at the top of the page, when visited on desktop. It will be played on a loop without sound, so avoid talking heads and avoid text which will look odd behind your Banner Logo. The video must be in mp4 format and be 16:9 aspect ratio, and under 2mb in size.

Banner Image: Your Banner Image will be displayed instead of your Banner Video on smaller devices like mobile… or on all devices, if you choose not to upload a Banner Video. Your image needs to be 1920 x 1080 pixels. As your banner logo will appear over the middle of your Banner Image, we recommend choosing an image with a focal point to the left or right of the frame.

Banner Logo: The Banner Logo will appear at the top of your page, and will overlay your Banner Video or Banner Image. It needs to be 820 x 312 pixels in size, and we recommend using a white or transparent background saved as a PNG, to ensure it looks nice and sharp against your Banner Image or Video.

Once your profile has been approved, you’ll be able to view all of these elements on your GivePenny page, and change them as much as you like.

Communicate with Fundraisers

In this section, you can add any contact details you’d like to share with the public, as well as all of your charity’s social media channels. None of these fields are mandatory, but they’re a great way to engage with Fundraisers and build your audience.

And you’re done! You can hit that satisfying “Submit” button at the bottom of the page. Don’t worry if you’ve made a mistake, you can hop on back to your Profile page at any time and make changes.

Need more help? Whether you have a technical hitch uploading a video, want some guidance on your copy, or you need someone to help you resize an image – we’re always happy to give you a hand! Give us a ring on 0121 271 0303 or drop an email to and one of our team will help you out in a jiff.